Ellus Jeans 3D Ad Campaign jacques-dequeker7.jpg

Brazilian denim brand Ellus Jeans have rather puzzlingly decided to shoot their current ad campaign in 3D. Are they expecting that everyone who went to see Avatar pocketed their 3D glasses and keep them to hand just in case they come across any non-cinema based 3D? For everyone else that handed their glasses back in after the movie this campaign just comes across as something that would probably look better if it wasn’t blurry.