While breast cancer awareness isn’t necessarily new in the fashion world, it is something to make a big deal out of.

Pop diva and breast cancer survivor Kylie Minogue, supermodel Claudia Schiffer and actress, designer and Broadway star Sienna Miller wore nothing but a smile and silk sheet with the Fashion Targets Breast Cancer logo upon it in the released campaign.

This campaign provides you with an online store with a selected items to raise money for Break Through Breast Cancer. The campaign got me thinking….. I know of a very respectable denim line that does the same thing and they do it year round! Prvcy Premium Denim.

Prvcy is dedicated to supporting breast cancer awareness and puts their money where their mouth is! They donate 10% of each
Prvcy purchase towards breast cancer programs. That in my book is frankly awesome!

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