When it comes to marketing Diesel always seem to find a way to do something new and interesting. As part of their Be Stupid campaign they have released an online video entitled A Hundred Lovers (above) which features 100 Diesel fans selected via Twitter and Facebook decked out in Diesel and busting some dance moves originally seen in Jean Luc Goddart’s crime movie “Bande a Part” (below). As if that wasn’t cool enough the video has been tagged so that when you mouseover the dancers you are told what they are wearing. Unfortunately that feature does not work on the YouTube clip above, for that you will have to visit Diesel.com.