Evisu In Trouble With Levi's evisu-2010-spring-summer-preview-1.jpg

When it comes to their trademarks Levi’s do not mess around, so it wasn’t too surprising to hear that Evisu have have got themselves into a spot of bother over their planned Private Stock line which would pay homage to some of Levi’s classic vintage jeans. Levi’s have filed a trademark infringement suit to make sure the only people paying homage to their jeans is them. In related news Dazed Digital have an interview with Evisu CEO Scott Morrison where he talks about their “love affair with Levi’s.”