Levi's New Round-Up hidden_arcuate.jpg

There is a lot of interesting news coming out of Levi’s at the moment. I wrote about the relaunch of their flagship store in London earlier this month, following that they reported good figures for their first quarter and last week it was announced that they are to launch a new unnamed brand in China . They have also announced the creation of a “super premium” division called Levi’s XX which looks after their existing Levi’s Vintage Collection (reproductions of classic pieces from their archive) and the new Made & Crafted range (a contemporary collection which takes its inspiration from American classics). For more info on M&C check out the interview with their design team which appears on TheReferenceCouncil.