This is so exciting! We finally have some images and more information on the new SOLD Design Lab Denim line!
Recently the founders of L.E.I. denim held a mass fitting for their latest endeavor, SOLD Design Lab denim line. They used only small and medium sized jeans on several different body types yet still proved to fit amazingly well regardless that each of the women had completely different body shapes. SOLD jeans are crafted with “a revolutionary type of denim” they call Virtual Stretch. SOLD jeans are a pull on only jean; though not to be confused with jeggings. They are actual jeans are made from denim that contains over 30% stretch.
I’m pretty sure that these jeans are amazing if they add up to everything that the brand has said. They sound as amazing to me as the Citizens of Humanity Slick Jeans. I am most intrigued by the bell bottom/flare pair shown below.