Strike Gold Arrives At Self Edge sg_1101_01.jpg

San Francisco’s specialist denim store Self Edge is without a doubt one of my favourite stores. I pretty much want to buy everything they sell, so it’s just as well they don’t have a store in London. It’s always interesting when they start stocking a new brand and this week they announced that they will be the first retailer in the US selling jeans from Japanese brand Strike Gold. They have two styles, the SG1101 jean which is a straight leg (above) and the SG1105 jean which is a slim-straight (below). Both are made from 14.5oz unsanforized Japanese selvedge denim which they say has loads of character and should age beautifully. These have gone straight onto my denim wish-list.

Strike Gold Arrives At Self Edge sg_1105_01.jpg