The Denim Bar @ mw1.jpg

UK online retailer have really gone to town and given the denim area of their site a complete makeover. They always stocked a great selection of denim (J Brand, Current/Elliott, 7 For All Mankind, Nudie, Paige, and Nobody for women; Acne, APC, King Crash, Nudie, Levi’s and Prps for men) but now they have backed this up with two well designed and informative sections on their site. The Men’s Denim Bar and the Women’s Denim Bar feature brand guides, videos (see example below), style tips and of course lots of lovely denim to buy. As if that wasn’t enough they also have a Denim Bar Pop-Up Shop which will be open for Thursday and Friday of this week only on Carnaby Street in Central London. Shoppers are invited to come along and sip Martinis, whilst browsing the SS10 menswear denim collections from the site.

The Denim Bar @ mw2.jpg