Few people can take who they are and translate that into fashion without losing their integrity trying to appeal to the masses. When Jennifer Herrema and Volcom got together to collaborate it was a match made in heaven. The rocker chick shared her thoughts on denim and has become my new email friend. I can’t wait to go to an upcoming Volcom event in L.A. and meet her in person. She’s a strong kick-ass woman with a cult following, great sense of humor and has put forth a denim line with Volcom that is a reflection of all that she is. You can see more of their collaboration here.


1). Why do you think after 200 years jeans are still one of the most popular items of clothing?

Because they are so classic, utilitarian,versatile,unisex, and acceptable.

2). Who do you imagine is a typical customer?

Haaaaa…..people (men and women) with Great taste who are savvy enough to know that purchasing the Volcom brand over newer and most likely short lived trendy denim “fashion” lines is a cool utilitarian and timeless choice.

3). Where do you get your inspiration from?

Arts and crafts and my own style that evolved out of necessity

4). Which style and wash of your jeans are flying out of the shops the quickest at the moment?

I was just told that the dep jeans and shorts and the black lace up slingshot jeans are all sold through…..very exciting