For their Fall/Winter 2010 ad campaign Dylan George and Senior Creative Director Aaron Michaelson have come up with a set of unique female characters to represent the different personalities of the brand. Think of it as a denim version of The Spice Girls. The foxy fivesome (each of whom appears in her own movie poster-style ad) includes:
- Leslie: the smoldering bad-ass chick that has you always watching your back
- Alexandra: the young, fresh face girl-next-door that’s a natural beauty
- Mae: exotic looks and a strong confidence make this girl one powerful force
- Anja: gorgeous tomboy that looks amazing even when kicking ass on the playing field
- Eva: the sweet and fun gal that still likes to live life a bit on the dangerous side
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