When I opened Nylon Magazine and saw the new ad for Volcom Road-Tested Jeans by Jennifer Herrema for F/W 2010 I nearly fell over. Imagine 13 handcrafted one of a kind pieces and 300 limited edition pieces of straight up rock-n-roll jeans! Jennifer walks the walk 100% she’s best known as one-half of the rock band Royal Trux as well as being Steven Meisel’s original “heroin chic” poster girl for Calvin Klein ads. The kind of woman you’d want on your side whether you were shopping for an outfit or getting in a fight, Jennifer is an icon to many. I live in Los Angeles and love Volcom. It epitomizes the lifestyle of L.A. be it surfer, skater or hot chick. Volcom has done women proud by putting forth a collection by a strong woman for women and I’m loving every bit of it. From the print ads to the viral videos (which are a necessity for any brand and I just finished another one I can’t wait to post) this is just spot on rocker chic rad! Kudos to the brand and Jennifer. From the oversized fox fur tail on the 13 handcrafted pairs (I can feel the fur hag comments coming again) to the studded detail, leather inset, shredded overlayed pocket it’s perfection from every angle.