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In a very short time, Alexa Chung has become the “It Girl” for fashionistas and fans alike. Pepe Jeans tapped her (wisely) as the face of their brand last year and here we have finally got our hands on the full set of Fall/Winter 2010 advertising campaign images. Featuring Jon Kortajarena this campaign will quickly make its rounds on fashion blogs for those (like myself) who watch Alexa’s every move for this is one of my favorite campaigns this year!

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Alexa Chung for Pepe Jeans Fall 2010 Alexa_Chung_PepeJeans_SG10.jpg
Alexa Chung for Pepe Jeans Fall 2010 Alexa_Chung_PepeJeans_SG11.jpg
Alexa Chung for Pepe Jeans Fall 2010 Alexa_Chung_PepeJeans_SG12.jpg
Alexa Chung for Pepe Jeans Fall 2010 Alexa_Chung_PepeJeans_SG13.jpg
Alexa Chung for Pepe Jeans Fall 2010 Alexa_Chung_PepeJeans_SG15.jpg
Alexa Chung for Pepe Jeans Fall 2010 Alexa_Chung_PepeJeans_SG16.jpg