Fans of denim who have visited Selfridges in London will I am sure be aware of the innovative Bodymetrics system which scans your body and uses the measurements to design tailor made jeans. For those customers who may have been put off by the 6 weeks wait time for the tailor made jeans there is now and off the shelf option. Bodymetrics analysed data from over 10,000 body-scans and identified three body-shapes, which can provide a perfect-fit for nearly 90% of all jeans customers. Now, once you have undergone the body scan (which reminded me of something out of Total Recall when I was given a demo) you are told which of three jeans styles would fit your body type:
- EMERALD: Cut straight across the waist and hip and narrow through the thigh for an ultra modern silhouette.
- SAPPHIRE: Moderately contoured from the waist through the thigh for a timeless classic shape.
- RUBY: Contoured to shape and flaunt your feminine curves.
The Body Shape Jeans (shown below) have been designed and manufactured by LA denim brand Serfontaine (who have developed a unique understanding of how jeans fit using X-fit, bi-stretch fabric technology) and will be retailing for £195.