Brand To Watch: Neuw Denim 11-7350AAA.jpg

Here we have another new denim brand coming at you that straight out of the Southern Hemisphere. Neuw Denim is based in Melbourne, Australia and was founded by three friends, as all great denim brands should be. Par Lundqvist, Stephen Little and Richard Bell joined forces and raided Par’s extensive denim collection to provide inspiration for their first collection. The original vintage jeans are taken apart then recreated with added darts, tucks and repairs to give them the perfect contemporary look. The result of this process, which they are calling Vintage Revision is a set of “real jeans, for real people” which retail for between $100 – 200 and are available at stores such as Oak in NYC and Fred Segal and American Rag in LA.

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