J. Crew's Dirty Laundry Screen shot 2010-08-01 at 18.39.06.jpg

To promote their newest style of jeans – the 484 slim-fit jean in raw selvedge denim J. Crew gave a pair each to six members of staff and asked them to wear them for six months straight without washing then report back. The results have been compiled into a feature they have called Dirty Laundry. The guys share some of their breaking in tips including wearing them in the bath, wearing them in the sea and even putting them in the freezer to stop them smelling.

5 COMMENTS

  1. iron army did this 2 or 3 years ago. i believe it was called 777. 7 jeans on 7 people for 7 months. J. Crew has enough money to come up with something more original.

  2. iron army did this 2 or 3 years ago. i believe it was called 777. 7 jeans on 7 people for 7 months. J. Crew has enough money to come up with something more original.

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