Jessica Simpson attended the launch event for her Spring 2011 Show Me Your Blues Jeanswear collection at the Jessica Simpson Collection Showroom in New York City. Also making an appearance to show their support was little sister Ashlee Simpson and her hubby Pete Wentz.
Jessica is quoted as telling People Magazine,
“I am so excited to share my new denim line with everyone! It is comfortable, affordable and trend-right. I am already wearing them and loving them!”