Lily Allen @ Donna Ida Denim Drive lily_allen_31.jpg

To help promote the Donna Ida Denim Drive, preggers pop-star Lily Allen popped along to Westfield Shopping Center along with her half-sister Sarah. The idea behind the Denim Drive is that if you take along and trade-in and old pair of jeans you will receive £20 off your next denim purchase at Donna Ida. The best of the denim donations will then styled and sold on at Lucy In Disguise, the new vintage clothing store that Lily and Sarah have opened in Covent Garden.

Lily Allen @ Donna Ida Denim Drive P1010027.JPG