There are times that my Mother reminds me reading directions are important, even when it comes to jeans. When I received the package from Levi’s containing a selection of their new line of “Curve ID Jeans” I didn’t realise that each style came in three distinct shapes. This caused me to mistakenly assume I had put on some weight when I found that some of the jeans didn’t fit. You see Curve ID jeans are made to fit different body types, so there was no way I was going to fit all the different styles. Available in three different fits the Slight Curve (for straight figures), the Demi Curve (for even proportions) and the Bold Curve (for genuine curves) I embarked on a journey to understand what my own shape according to Levi’s is.
The darker pair of jeans photographed is the “Slight Curve” Skinny in Glaze and these fit me the best out of the three. Intended for a straight figure these jeans (which have a bit of stretch to them) are snug from waist to ankle, don’t gap or bag at any point and have the traditional Levi’s styling which I like a lot. The rise is 7 1/2″ in front and 12″ in back and the chances of exposing your bum when bending over seems unlikely as they fit well at the waist.
The lighter patchwork jean is the “Demi Curve” Geo Stitch Skinny. The Demi Curve is intended to hug your curves and although I could get these on and zip them up they were really tight around the waist (there is no stretch in this pair). The front rise is 8″ and the back rise is 12 5/8″ and I would say that extra 1/2″ and 5/8″ accounts for me sucking the gut in as I zipped them up. The leg fit is great and my understanding of how these jeans differ became clear when wearing these jeans – they were fine for the time it took to photograph them, however I don’t think I would have been confortable wearing them all day. They are definitely suited for someone who has a smaller waist.
I couldn’t zip or button the “Bold Curve” hence my initial emotional breakdown. With a tighter waistband this pair was a complete no-go, hence the lack of photos. Cut high in the back 12 5/8″ and low in the front 7″, it was actually strange to put on a pair of jeans and have no idea why I couldn’t zip them (a little research before trying them on would of helped I know). Being somewhat straight up and down I haven’t encountered the common complaint of many women where your jeans fit everywhere but gap in the back. I do recognize now how this can be a problem for women who are curvy with a small waist.
The “Slight Curve” fit me best in the leg and were most comfortable to wear. It seemed to me that the waist in all three styles ran a tiny bit small, but then again this new approach is really about your curves and waist ratio. The Curve ID fit system is available in bootcut, straight leg and skinnies, offering the consumer not only a great custom fit but multiple style choices.
I would imagine that this new collection will bring in a new customer to Levi’s – someone who is looking for a tailored jean at a great value-for-money price. These jeans are approximately $70.00 and Levi’s offers an online fit guide as well as trained staff to fit you in-store and find the best style for your body type. It’s worth noting that I felt the waist ran a bit small and were I in a Levi’s store I would also have tried on a 26″ waist to see how that fit (I wear a 25″).
Levi’s is a style statement that has never gone out of fashion and with this expanded fit added to their range women of all shapes and sizes should now be able to find a great fit at an affordable price.
The Levi’s Curve ID jeans reviewed here are available online for $59.50.