Last week I mentioned that TopMan was releasing a set of videos to promote their men’s Autumn/Winter 2010 Denim Collection and here are the first set of teaser trailers. Anyone expecting to see a straightforward video lookbook will be disappointed because this is a more oblique approach to selling denim which at the moment is focused on setting up the three central characters. I’m all denim brands approaching their marketing from a new angle, but I do hope we get a better look at the jeans in the final full-length video when it is released on Oct 4th.