Fidelity Denim Spring/Summer 2011 Women's Lookbook Fidelity-ss11-00.jpg

Sometimes a line of jeans comes along that combines the classic look and feel of jeans with modern design and fabric techniques. Fidelity is a Canadian brand that has been established in the US since 2008. They call themselves Fidelity – Faith Love & Devotion, which has a nice ring to it. I really like their Spring/Summer 2011 collection for its variety of styles and washes. The main focus of this brand is the modern notion of blue jeans. Blue jeans at heart and in tradition, but in step with all the modern nuances of fabric and design. Blue jeans that are in sync with today’s fashion but still maintain that timeless appeal. Fidelity’s denim is exclusively designed and custom made in Italy. Currently available at the Blues Jean Bar, Neiman Marcus and Piperlime with a price range of $165 to $195.