You have to hand it to the folks at Hudson Jeans, they really do know how to produce and execute an ad campaign. First of all they discover a unique new face for the brand in the form of rock n roll royalty Georgia May-Jagger, then they produce a fabulous set of images and videos (also featuring Josh Beech) which are gradually released to the media over a period of months maximizing their coverage. Perhaps the most interesting aspect of this campaign is that it is as much about Georgia-May as it is about Hudson. In a lot of the shots you can barely even see the jeans, but you can sure see a lot of the almost-bare model. The message from this campaign is coming across loud and clear – Georgia-May Jagger is the living, breathing, pouting, smoking hot embodiment of this Californian denim brand with an English rock n roll edge. Job well done Hudson Jeans!