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Jessica Simpson recently launched a new denim collection and a new campaign to support her favorite charity Operation Smile. A Beautiful Me is the name of the a joint movement. A Beautiful Me and Operation Smile are working to help children cultivate positive self-images.

To join Simpson’s new campaign, Show Me Your Blues, upload a pic of you in your new Jessica Simpson jeans to the Jessica Simpson Collection Facebook page. For each picture uploaded, Jessica will donate one dollar to the A Beautiful Me campaign. You can find the jeans at jessicasimpsoncollection.com.

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