I’m sceptical. There, I said it. Specifically when it comes to brands describing their latest product as revolutionising the industry. So when Diesel say they have denim that fades in 30-60 days like a pair worn daily for 12 months, you can guess my initial reaction. We at Denimology decided to put it to the test. That means doing the Diesel Turbo Denim 30 Day Challenge and wearing these jeans every day for 30 days, then letting you know the outcome each week. Don’t say we don’t do anything for you!
Diesel Turbo Denim comes in its raw, untreated state and looks as expected – deep indigo with a mix of contrast and hidden stitching. The fit is known as ‘Koolter’ which is a slim straight tapered cut, my favourite. They’re a little roomier than I like on the upper thigh and have a mid rise so they sit on your hips.
There are some few nice features, such as the Diesel embossed fly buttons, the flat head embossed rivets, folded over rear pockets (so there is no hemming like traditional denim) and doubled over belt loops. Simple touches but they make a big difference aesthetically. I also like the cut of the seat. It looks short prior to putting them on however they seem to fit just right and they also have the taper ratio right, so there’s no excess room around the calf and ankles.
It’s also been snowing here lately which is a pain because getting your raw denim wet before you’re ready to wash them would be incredibly inconvenient. I’m glad it’s a slim tapered fit so there’s no reason for the hems to drag along in the snow/slush. The best investment I’ve made in years has to be the Penfield Stapleton Jacket I’m currently wearing. With duck feather and down in the lining, it’s the warmest thing to ever grace my torso.
So looking at the denim, I’m wondering what is so different about the dye that makes it fade so quickly. Maybe this indigo has more impurities than other varieties or maybe it’s left to soak in the dye less. I’m not to fussed either way, just eager to see the results.
Stay posted for a weekly update.