Nudie Jeans Fall / Winter 2010 Lookbook nudie_jeans_54_04.jpg

There’s a brand of jeans from Sweden that seems to care more about beautiful denim than about beautiful models in posed photographs. Nudie is “the naked truth about denim”. Denim has the ability to age gracefully – formed by its wearer into a second skin, naked and personal. The longer it lives the more of the character of its wearer it inherits. So when Nudie finally sent me their Fall/Winter 2010 Lookbook, I began to see what they mean. Nudie really understand the true nature of denim as the most truly personal article of clothing that we all wear.

Nudie Jeans Fall / Winter 2010 Lookbook nudie_jeans_9091_variant_flat.jpg