New Denim Line: Ryda Couture Jeans Ryda_7.jpg

Ryda Couture Jeans are an Australian denim line that is crafted in Oz with denim woven in Japan, Italy and Turkey. The idea behind Ryda Couture jeans was to style low rise jeans without showing off all of your assets. To achieve their low-rise look, they lifted the sides for extra support (they say this also reduces muffin tops and love handles). They also lifted the back of the jean to give extra coverage so there is no underwear display aka the dreaded whale tale.