The benefit of a flagship store is that the consumer can see the full line a brand has to offer, which is a lot more than what you will see when flipping through a magazine, looking at blogs or seeing people on the streets. 7 For All Mankind has such a full collection, from dress up clothes, to the standards we all expect and surprise treasures as I found when I visited their store on Robertson Boulevard in Los Angeles. One benefit of this trip is I was able to pick out a couple pieces to do a review on and I was smitten with the High Waisted “Gwenevere” Jeans in Dark Minnet wash. These caught my eye because truthfully I am pretty much exhausted of skinny jeans and the only exception is when a brand decides to use an innovative wash or creative fabric as is the case with these which have a diamond pattern denim.
Reminding me a bit of the court jester tights in old movies I loved these upon first sight, billed as “super skinny with a higher waist” these jeans were intimidatingly small looking when I received them but I was much relieved that these babies fit like a pair of leggings. The fabric is soft brushed cotton and they are super skinny which can be comfortable or not depending on the stretch in the denim, in this case they have 2% lycra which allows for plenty of room to move and breathe. I have to say the whole mid-rise vs high-rise thing confuses me because I sometimes put on a mid-rise jean and know it will never work because the waist band is hitting me at a part of my waist that is really unflattering. High-rise jeans are often seen as Mom jeans due to the exaggeratedly high waistband and if you are not tall they can seemingly shorted you in seconds. These fit really comfortably at my waist, the front rise is 8 3/4″ and I believe the comfort is due to the great quality of the denim. With decorated denim fabric like this there is no need to fight with your outfit making dressing easy by adding any basic essential because these jeans are stand-outs on their own.
Although 7 For All Mankind is known for their classic premium denim and I think that they could attract a new type of customer by showcasing some of their edgier pieces like the “Gwenevere”. I don’t think they would lose their core audience who will stick by the staples they fell in love with oh so many years ago, rather I believe a younger generation such as myself would see 7FAM as on-trend, with pieces that can update your wardrobe without breaking the bank.
7 For All Mankind Gwenevere Jeans come in many different washes, denim and styles and run around $178.00