It goes without saying that the implied message in most denim ad campaigns is “wear these jeans and more people will want to sleep with you.” Well UK dept store Debenhams has decided that using subconscious messages and subtlety is old hat. So instead we are told plain and simple that the guy in the above video is hipper than you, more attractive than you, smarter than you, is better in bed than you… and if you buy the same jeans he is wearing you might be too.