It’s that time of the year where we here at Denimology put our heads together and decide who we think has been the Denim Icon Of The Year. In previous years the person selected has always been a celebrity – past winners have included Rihanna (2009), Katie Holmes (2008) and Kate Moss (2006). This time however we feel that the celebrity world found it had some competition as 2010 was the year when regular people made their own style statements online and the world started taking notice. So, for 2010 the Denim Icon(s) Of The Year are all the Style Bloggers out there who dedicated their time to documenting their fashion lives and who have subsequently grown to become a massive influence in the world of fashion. If you really want to know what jeans you should be wearing these days you need to be checking out Fashion Toast, StyleScrapbook, Carolines Mode (not forgetting our own Savannah, Inga and Maddison) and all the rest because they are the ones that have really been at the cutting edge of denim style in 2010.

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