First off, I would like you to know that I personally saw M2F jeans when I was at Coterie. I can say unequivocally that there is a visible distinction in the color texture between M2F’s colored denim fabrics and those of other manufacturers. M2F is giving us a REAL pair of pink jeans or green jeans with that characteristic blend of white and color yarns that makes jeans, well, jeans. And not a pair of pants shaped like jeans and dyed a solid pink or green. Jessie’s recent post inspired us to make a closer examination of the M2F claims about the uniqueness of their colored jeans.I got an interview with Terry Siegel, co-founder and designer of M2F, who explained their process and gave me some comparison pictures (below).
Q: Terry, you say that your proprietary yarn technology allows white yarn to show through the dyed yarn and gives your jeans their characteristic appearance. Can you amplify on this briefly and in lay terms for Denimology’s readers?
A: We are the first brand in the history of fashion to produce an unlimited range of colored denim that looks like indigo dyed jeans when stone washed, sanded, whiskered or grinded.This includes the color fading, highs & lows and white yarns that make blue jeans so unique. If you examine a pair of colored jeans from any number of brands around the world, there are no white yarns, fading or highs & lows. No matter how many times ordinary colored jeans are washed, they will always and forever be a solid colored pant. Until we invented Made 2 Fade™ yarn, which all of our denim fabrics are made from, it was impossible to produce colored jeans that replicate the true vintage look of stonewashed jeans.