Mek Usa Denim Fall/Winter 2010 Men's Lookbook Mek-FW10-07R.jpg

There are times when I come across some jeans and I’m like “Oh, I know this brand. Let me check out their lookbook…” And then the lookbook turns out to be just another bunch of boring photos of guys and girls standing in front of a blank wall. Other times, I’m like, “Wow, this lookbook is awesome. I’ve never heard of this brand, but let me check out their jeans…” Well, to make a long story short, MEK’s lookbook is what makes my work here at Denimology exciting. MEK calls itself, “Inspired by the world”. They challenge you to, “Let MEK inspire your passion for discovery and find your next amazing destination. Where to go next…?” This lookbook is about China. Their previous lookbook was about Peru. And I ask, “Where to go next?”

Mek Usa Denim Fall/Winter 2010 Men's Lookbook Mek-FW10-13.jpg

3 COMMENTS

  1. MEK “Well traveled Denim Co”… what a great slogan – kinda like Nike’s Just Do it? Who came up with that? Should be paid some serious scratch. Nice.

  2. MEK “Well traveled Denim Co”… what a great slogan – kinda like Nike's Just Do it? Who came up with that? Should be paid some serious scratch. Nice.

  3. MEK “Well traveled Denim Co”… what a great slogan – kinda like Nike's Just Do it? Who came up with that? Should be paid some serious scratch. Nice.

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