Urban Behavior is as much a philosophy as a denim brand. This philosophy encompasses their relationship with their employees, retailers, designers, manufacturers, and customers. They consider their people to be their lifeline, and strive to provide a retail environment that allows their customers to find their own personal style. They control the entire production chain from conception to design to manufacturing to retail and claim that they can take a fashion trend from runway to retail store in four weeks. I have yet to see their jeans “up close and personal”, but the photos of their collection clearly show that they practice what they preach. Each pair of jeans has a distinctive look with just the right mix of simple classic and modern spunk. Well, all this sure sounds good to me, and it sounds even better when I see their retail prices ranging from $65 to $118.