April77 Spring/Summer 2011 Lookbook SS11_Diaries_07.jpg

For those of you that were tempted by by the ad campaign images from April 77 that I posted last week, here is the Spring/Summer lookbook. Which can be summed up in two words – dark & skinny. Sometimes I like to picture the world of denim as like a high school, with labels like J Brand and Paige being the popular kids. Well if we continue that metaphor then I definitely get the impression that April 77 would be the kids you find behind the bike shed trying to get high from smoking dried banana skins.

April77 Spring/Summer 2011 Lookbook SS11_Diaries_12.jpg