Looks like another Brazilian brand will have the blues this Spring. Model Fernanda Motta has launched a co-branded ladies denim line with Brazilian jeans maker John John. The company is targeting the designs, which bear the Fernanda Motta Hearts John John label, at U.S. stores only. The core John John brand, founded by João Foltran, is based in Tietê, Brazil, and is currently only available in its home country. There are 25 styles in the initial Fernanda Motta Hearts John John collection, including jeans and shorts, with average retail prices of about $150.
Motta appears in the current John John advertising campaign in Brazil. She is known for hosting the television show Brazil’s Next Top Model and for her appearances in the Sports Illustrated swimsuit issue.