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Shirtless models and swimming pools (and even the idea that someone would be up and looking like that at 9:00 am!) seem to be saying that NINE IN THE MORNING is your next fitness-conscious, summer brand. NITM, as they like to be called, is an Italian label that uses only organic cotton and natural dye, something that is becoming more and more important nowadays. Although I rarely see Nine In The Morning (9 am, that is) myself, I definitely would wear those flares shown here at a more civil hour. Or maybe I’d go for their really low-waisted skinnies after losing some of my “winter pounds” and getting into shirtless, swimming pool shape myself!

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