1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Because they’re durable, stable, and dirty… They’re cool.
2) Last time we counted there were over 200 brands of premium denim jeans in the market. What makes your jeans stand out from the rest?
There are over 2,000 denim brands and 480,000,000 clothing brands worldwide. With Chip and Pepper, we got into that top tier of well known brands out of the 480,000,000 and we were cool and never sold out 🙂
4) Where do you get your inspiration from?
5) Which style and wash of your jeans are moving the quickest at this moment?
Well Pray For Mother Nature launched with a motorcycle skinny in black denim, the ‘Action Jackson‘. That was picked up by Ashley Tisdale and Vanessa Hudgens. That was also our best seller for that season and still has unbelievable sell through.