At first I was slightly shocked to see that Rag & Bone’s new ad campaign did not feature much denim. Then after a little digging, I found out that the models were all asked to wear Rag & Bone clothing and take whatever pictures they wanted of themselves in said clothing. Pretty cool concept. This is a time where being an individual is highlighted. I love that these are not perfectly posed and professionally taken images. I love this campaign. One of my favorites for this season. See the rest of the campaign here.