Sold Design Lab Spring/Summer 2011 Lookbook Part 1 SOLD_SP11-01.jpg

I am delighted to see a prediction come true when I “discover” a new brand, and it becomes big and well known. This happened with SOLD Design Lab of Los Angeles. When I discovered them last year, they were just starting to infiltrate the denim market with their unique stretch pull-on jeans. Apparently they did so well that they’re going to be available mid-January in stores like Bloomingdales, Nordstrom and Neiman Marcus as well as in many others. They’ve covered all the possibilities of styles in their lookbook which is SO HUMUNGOUS, that I have to divide it up into two parts. And, as we at Denimology already predicted, the flare will be the “IT” jeans in the upcoming seasons, so get yourselves to the gym and start working on those upper legs, glutes and muffin tops. Because these jeans have no mercy and they’re gonna show every little bump you’re trying so desperately to hide!

Sold Design Lab Spring/Summer 2011 Lookbook Part 1 SOLD_SP11-06.jpg

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