Them Atelier Fall/Winter 2010 Lookbook ThemAtelier-AW-10-08.jpg

Them Atelier is more than just a denim brand, they are a lifestyle idea based on a counter-culture rebellion to today’s commonly over-styled California aesthetic. Drawing from the ideas and work of the artists in the Echo Park district of Los Angeles where they are headquartered, their claim is that they go to great lengths to design unique and, in some cases even custom-made, jeans that contrast with the prevalent styles. Their acid washed jeans show a great deal of creativity and I really like that this wash comes in both lighter and darker versions. I also think it’s a great idea to make the same kind of jeans for men and women without actually making unisex jeans, something that I never thought worked anyway. So now you can wear the same jeans as your boyfriend (or girlfriend) without having to give up your own personal fit as you may have had to do with unisex jeans.

Them Atelier Fall/Winter 2010 Lookbook ThemAtelier-AW-10-13.jpg

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