When denim brands make promo videos they usually stick to a few tried and tested formulas such as hot young people, wearing hot denim and looking, well generally hot. Then there are the more informative documentary style “making of” videos which show you what goes into manufacturing a pair of jeans. The folks at AG Adriano Goldschmied decided to throw out the rulebook and have produced short film featuring both sexy young things and a behind the scenes look at how the jeans are made. But they didn’t stop there, they also threw in a nice storyline and some cute special effects. The end result is a lot more ambitious and entertaining than most denim related videos you will come across and is definitely worth five minutes of your time.