Featuring NS Denim all1.jpg Featuring NS Denim all3.jpg
Matt M
Arturo Featuring NS Denim all4.jpg Featuring NS Denim all2.jpg
Matt McM

We are very excited to announce the launch of a new project in collaboration with UK denim brand NS Denim called Regular readers will know that each week we publish detailed reviews of the latest men’s and women’s jeans. One thing that occurred to us though is that because the denim being reviewed is brand new we are unable to give you any indication of how those jeans might look months or years down the line. The way in which a pair of jean might fade is especially important to those of you that like to buy your denim raw and then wear it in yourself.

So we have partnered up with the UK’s best producers of raw denim NS Denim who have provided us with a few pairs of their 14oz Smith Straight K Raw Jeans in order that we can document how they actually age over time. We have hand picked a team of guys who are going to spend the next 12 months wearing these jeans day-in/day-out. Each month they are going to report back on how those jeans are progressing, along with detailed photos of the fading that has occurred.

At the end of the year each reviewer will take a final photo of themselves in their personally and uniquely aged jeans and the readers of Denimology will vote on which pair they think has turned out the best. The winner will then be invited along to the NS Denim Showroom to choose themselves an entire outfit from the latest collection.

Check back tomorrow for the MattM’s report on his first impressions and to keep up with what’s going on at NS Denim check out their Facebook page.