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The West is Dead is a new label inspired by classic American workwear from the1800s which is also focused on raising awareness for and the conservation of the remaining American Wild West. There is an admirable attention to detail such as a triple stitched yoke, striped canvas pocket liners, a chain stitched waistband facing, whilst the denim itself comes from Italy and Japan and ranges in weight between 11oz and 13.5oz. As well as jeans they also produce chambray shirts (in three washes) and western denim jackets and barn coats – all of which are handmade in Los Angeles. The collection is available online from thewestisdead.com and at selected retailers such as Atrium in NYC and Traffic in LA.

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