Diesel: Fuel For Life (Denim Collection) Marlon.jpg

Until today those of you wanting to smell like a pair of jeans were limited to Esprit’s Jeans Style fragrance. But thanks to Diesel the denim related fragrance section of your local store is just about to double in size. Their Fuel For Life fragrance has just launched the Denim Collection Edition which is being promoted with this saucy little ad campaign shot by photographer Terry Richardson.