!iTEM is a new brand from the same company as !iT jeans. This collection was launched at the Project trade show in Las Vegas and I am delighted to be showing them for the first time on Denimology. The boyfriend roller jeans for women, called the Skinny Slouch, (above) give me the advantage of a comfortable fit without being too baggy. I also love the winter white skinny jeans (Fitted Racer), since, as everyone knows, I am a strong advocate for wearing bright and colorful clothes in winter when everything else is already a dull grey. The jeans retail for $98 to $138 and will be available by August 2011.