“We wanted jeans that are like the most performing cosmetic cream…pleasurable, effective, long lasting” – I say that this is an admirable promise of Nine in the Morning (NITM to you denim insiders!) jeans. And by the look of their Fall/Winter 2011 collection, it is a promise that they should be able to keep. I see a lot of straight hip hugging jeans for women, drop crotch pants, but no jeggings (YAY!) And for men they offer straight cut jeans in different washes, but no baggy and no loose fits. Okay, if you want to play it safe! Beiges, browns and khaki will continue this fall, so if you plan on getting rid of your old cargos, think again!