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Deciding how to make each lookbook different must be a challenge for any fashion brand out there. Denim Of Virtue decided to makes their memorable by heading out into the woods to shoot the jeans from their Fall/Winter 2011 Collection. This California-based premium denim company is inspired by the finer things in life and they live by the principles of virtue, such as love, justice, value, quality, innocence, kindness, hope, and character. Admirable sentiments… and the jeans aren’t bad either, particularly the women’s ankle-zip jeans shown below.

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