Levi's Denim Sculpture by Ian McChesney -levis-denim-jeans-sculpture-ian-mcchesney-jt-.jpg

On display in the Regent Street Windows Project in London, passersby are now able to lay their eyes upon a denim structure measuring 9.4 x 4.8m and 3m high. British architect Ian McChesney designed the indigo sculpture to coincide with the launch and release of their new Levi’s WaterContemporist; a site devoted to the world of contemporary design.

Levi's Denim Sculpture by Ian McChesney -levis-denim-jeans-sculpture-ian-mcchesney-jt-2.jpg

Levi's Denim Sculpture by Ian McChesney -levis-denim-jeans-sculpture-ian-mcchesney-jt-5.jpg

Levi's Denim Sculpture by Ian McChesney -levis-denim-jeans-sculpture-ian-mcchesney-jt-6.jpg