Finding The Face: Victoria Beckham Denim SS11 Screen shot 2011-05-10 at 4.15.46 PM.jpg

Model-turned-actress Alice Greczyn was enamored after she turned up at a Malibu beach party and left the new face of Victoria Beckham‘s fashion line. Mrs. Beckham had been struggling to find the perfect model for her Victoria Bechkam Denim Spring/Summer 2011 and eyewear range when she spotted Alice lounging at the beach house in a bikini. Victoria loved the up and coming starlet’s freckles and asked her husband David Beckham to photograph Alice for her.

Victoria told Grazia magazine,

“I’m always on the lookout for inspiring girls and I believe in fate, so meeting Alice was meant to be. She embodies the spirit of my denim, is naturally beautiful and a perfect fit for the collection. I loved finding Alice – a young fresh talent.”

In the campaign (seen here), Alice models Victoria Beckham’s jeans against a background with geometric patterns. The designer was so pleased with the photos she named a pair of her newest skinny jeans ‘Alice’ as a tribute to the 25-year-old.

Alice says,

“It reminds me how funny living in LA can be; You go to a friend’s barbecue and you leave the face of Victoria Beckham’s look book.”