As a huge Work Custom Jeans fan I always love shooting their video lookbooks and participating in their photoshoots. A brand that I’ve seen grow to own its place in the denim market thanks to their continued commitment to quality fabrics and classic styling. The Work Custom Jeans Fall 2011 line is sleek and continues to contain wardrobe staples for the season. The lookbook was shot by photographer Ramon Felix, who I was able to pick up great tips from (especially when an outdoor photoshoot turns indoor due to weather). Even though the weather was rough the shoot looked great and there is something to be said for making the best of the moment. Work Custom Jeans is a company that operates like a family with an all-hands-on-deck attitude which is a must in the midst of a rainstorm when fashion has to prevail.