Brand To Watch: James Payne JamesPayne01.jpg

James Payne is a new brand by co-dependent friends Sarah and Mikey who originate from New Zealand but are now in LA after passing through San Francisco and London over the last few years. The label is the culmination of their experiences in the fashion and music business over the last ten years and as you can see from these photos this is a denim brand which wears its’ rock n roll influences on it sleeve. In case you are wondering who James Payne actually is, well apparently he was a friend’s chauffeur who once drove them home after a party in North Carolina. They were so impressed with him that they named the company after him!

Brand To Watch: James Payne JamesPayne02.jpg