American Eagle are taking an interesting approach to advertising their S/S denim collection. They have released a video of Rayland Baxter and Tiara Monique singing their “Denim Song” which features specially written lyrics designed to make you feel a little more partial to purchasing some AE denim, including:

I know a mister, good kisser
and he’s down for the girl in hipster jeans
they were vintage flares
he likes it when I wear them like I just don’t care

It may not win a Grammy, but I like the fact that AE are trying something a little different to get their message across.